Google prides itself on providing relevant and fresh results but the little blue bird is beating the gorilla hands down. So, why is this? It's because of millions of users constantly searching their favorite corners of the web and tweeting about interesting articles. The collective search power of humans is trumping the computer algorithms of Google.
The question arises -can this be automated? Yes, parts of it can be automated - as in RSS feeds etc. The search engines can be informed in real-time about the existence of new content. So, why are Google and other search engines lacking? The answer is that a human being is the ultimate judge in quality and relevance, and that cannot be automated. Whenever a Tweet happens about a particular story, the user has voted on it about its quality. The Tweeter has put his/her reputation on the line by recommending a link. That's why it is a high-quality recommendation. The relevant users pick it up and it spreads like wild fire. It's the user community that is making the difference in Twitter and putting it over the top.
By the way, my use of Google search has decreased after discovering the power of Twitter! Has yours too?
Some useful links
- Official Twitter 101 for business
- Top 10 Twitter tips for Beginners (from PC Magazine)
- Technorati's @twitter_tips (articles from the blogsphere that are tagged as twitter_tips)
- Alltop twitter Stories (Keep track of the latest stories on Twitter)
- 105 Twitter apps for PR (although it is directed to PR people, this is a useful list of all audiences).
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